The Wordtracker Academy
Articles, case studies, tips and tricks to help you grow your online business
through effective keyword research.
Gain a clear advantage over your competitors by becoming an expert at keyword research. We've commissioned some of the world's best online marketing professionals to be your guides.
Latest articles
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Figuring Out The Words - The Seth Godin Interview by Rachelle Money, 12 February 2008
Our reporter Rachelle Money managed to connect with Seth Godin - probably one of the most famous and prolific modern marketers - in a cab on the way to LA Airport at seven in the morning. Author of ‘Permission Marketing’ and ‘The Idea Virus’, Godin has just published his latest book, ‘Meatball Sundae’ and so he’s a pretty busy man.
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Five Tips To Maximise The Long Tail Of Local Search by Daniel Bower, 12 February 2008
Local search is fast becoming the most exciting search vertical on the web. Recent research by the Kelsey Group reported that 70% of Americans consult the web before making local buying decisions, while 36% of search engine queries now request local results. By exploring local search, small business owners and marketers can benefit from both direct lead generation and general brand awareness. Brushing up your local keyword research skills is the place to start.
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Using Keywords: Identify And Exploit Niche Markets by Ken McGaffin, 12 February 2008
If you want your business to succeed online, you too must find the niches that exist within your market and decide the specific ones you want to target.
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Keyword Order, Word Count And Search Engine Optimization (SEO) by Shari Thurow, 18 December 2007
Many keyword researchers and copywriters automatically assume that searchers type in a natural word order all of the time. Not so, according to SEO Expert Shari Thurow who explains how accommodating different word orders can bring you a valuable traffic bonus.
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Choosing a Domain Name? Do Your Keyword Research First by Rachelle Money, 16 December 2007
As the ancient Chinese proverb says; “the beginning of wisdom is to call things by their right names.” Choosing an appropriate name for your company takes careful thought and picking a domain name for your website is just as important a decision, especially when taking into account how fiercely competitive the world wide web is. Joshua Sloan, director of online marketing for the world’s most popular web host company, 1and1.com explains…
Case Studies
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50 Keywords – 50 First Page Results On Google by Rachelle Money, 12 February 2008
Vegetarianism continues to power a growing online business market. There are now estimated to be around 12 million vegetarians in the US, and 4 million in the United Kingdom where the total vegetarian food market has been put at £670m per year. It’s moved from counter-culture to a mainstream way of living, which also means more people are searching for advice and nutritious vegetarian recipes on the web. Rachelle Money talks to SavvyVegetarian.com, a content rich site that now appears on the first page of Google search results for over 50 keywords.
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The Weather Channel® Creates A Storm With Web Content by Rachelle Money, 14 December 2007
weather.com has over 300 million visitors monthly who want to know how the weather is going to affect them. Whether you want information on how to keep your pets cool in a heatwave, how to drive safely when the roads are icy, or even if you want marine forecasts they’ve got it covered. There are fifteen main content areas on the site, each with its own product manager who have essential keyword research at their fingertips. We talked to search marketing manager, Derek Fulford about his operation.
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Building a Radio Show Audience One Keyword At A Time by Brent Leary, 13 December 2007
The majority of small businesses are not high flying tech companies or web savvy start ups. They’re largely traditional companies in low tech industries. And that’s the audience Brent Leary and Michael Thomas set out to reach when they launched their radio show, ‘Technology For Business Sake (TFBS)’. And how did they find their audience? Through keyword research, of course.
Featured Articles
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Pushing Your Keyword Research Beyond The Norm by John Alexander, 22 July 2007
If your web pages are not focused on the right keyword phrases then you may find that other pages are much easier to find in the search results than yours.
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Stop The Slaughter Of Innocent Copy! by Karon Thackston, 7 February 2007
It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men.
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Three Good Reasons To Target Long-Tail Keywords! by Stephen Mahaney, 22 December 2006
Seasoned professionals in the arena of online marketing know it's clever to use keywords that target potential customers who are "late" in the buying cycle. So, how do you find out what these keywords are? ...and why are they so important?
The Importance of Keywords
Keyword searches are at the start of each of your potential customers' online journeys to find what they want to buy. Will your website be found? Wordtracker's keyword research tool helps you find which of those keyword searches your target markets are making.
Here on the Wordtracker Academy you can learn how to become an expert at keyword research and analysis. You can also learn how to use those keywords on your website and get to the top of search engines' results pages.
Then we'll take you beyond keyword search. With the help of some of the world's best online marketing minds, you can learn not just how to use the keyword tool those same professionals choose but also how to conduct keyword analysis, plan a keyword search strategy and implement it. Enjoy.